Inbound Marketing source: Inbound Marketing, Attract, Engage, And Delight Customers Online – Brian Halligan, Dharmesh Shah, Cofounders of Hubspot Blog articles – One page articles on topics related to your industry. White papers – Papers that educate your marketplace on an industry trend, challenge, etc. White papers shouldn’t be about products. Videos – Short, two- to three- minutes … Continue reading Vocabulary/Definitions