Vocabulary/Definitions

Inbound Marketing

source: Inbound Marketing, Attract, Engage, And Delight Customers Online – Brian Halligan, Dharmesh Shah, Cofounders of Hubspot

Blog articles – One page articles on topics related to your industry.

White papers – Papers that educate your marketplace on an industry trend, challenge, etc. White papers shouldn’t be about products.

Videos – Short, two- to three- minutes videos about your industry. Product videos are good too, but do not spread as easily.

Webinars – Live online presentations on an industry topic, often hosted through online software like WebEx or GoToMeeting.

Podcasts – Ten- to 20-minute audio programs or interviews with industry experts similar to radio shows.

Webcasts – Live video shows viewed online.

Visuals – Content such as infographics and slide decks.

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